As Roblox ramps up its pitch to marketers, some top creators on the platform do not view brand deals as a serious revenue stream. Roblox has established itself as a creator platform, paying out over ...

Gamefam, a metaverse media company for Gen Z and Alpha communities, said in its second annual report that its branded campaigns on Roblox and Fortnite have exceeded 2.7 billion brand engagements in ...