Experiential education has long been a part of Purdue University, shaping how students learn through hands-on experiences such as internships, service-learning and research. Yet, for much of the ...

The following was previously published in an earlier edition of Marketing Daily. Before the onset of 2020, experiences were a major factor in brand marketing, and a significant driver of consumer ...

To create content for a high definition film or commercial, every little detail on set must be executed perfectly because everything is in essence a close-up. No more getting by with a bit of paint on ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...