Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger ...

Why we care. Importing the data will make life easier for marketers as they can access their web and app conversion in Google Ads, meaning they don’t need to revert back to GA4.

Google Ads now supports importing fractional, cross-channel conversion credits from GA4 properties. This update allows for more accurate data and improved optimization of ad campaigns.

Google Ads is introducing a significant change by moving from the previous method of importing the last non-direct click from Google Analytics 4 (GA4) to Google Ads. Now, Google is adopting a ...