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Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday. While ...
The virtual experience celebrates the 20th anniversary of the Will Ferrell comedy The post ‘Elf’ North Pole Workshop Launches on Roblox appeared first on TheWrap.
Fairview Portals and Supersocial partner up with Warner Bros. to bring a game based on the 2003 Christmas movie, Elf, to Roblox.
Roblox alone saw a 20% year-over-year increase in daily active users and 50% increase in brand activations –– from 80 branded events and worlds in 2022 to 120 in 2023, with 1.8 billion visits.
The immersive 3D environment, launched today, allows Roblox users to transform into elf workers at Santa’s village workshop. Players can choose jobs like Wish Taker, Toy Maker and Gift Wrapper ...
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