Digital coupons may be more popular these days. But paper coupons actually work better, are more appreciated by shoppers, and ...

New research reveals the consumer reset: where demand actually starts, which platforms matter by generation, and warns brands that aggressive markdowns risk eroding long-term loyalty and enterprise ...

One discount no longer fits all. 45.9% of consumers still prefer percentage-off deals, but nearly as many want bundles, loyalty perks, or dollar-off offers. Discounts still drive demand, but relying ...