A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...
As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers ...
In what the company termed an “emotional but rational” decision, Inter IKEA Systems B.V., the worldwide IKEA franchisor, will discontinue both the paper and digital versions of its catalog. The ...
It’s catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, ...
The massive change in the printing world is not the result of hype. The reason it happened is that digital printing solves ...
For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic. Although there has been considerable consolidation and downsizing, these trends ...
As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers ...
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