So that’s how I started to study the disconnect between how we imagine our attempts at influence will go, and how they actually tend to go. I’ve now put hundreds of participants in essentially ...

In this context, I'll define influence as "the leveraging of a community’s existing influencers to spread a message and drive agreement." Choosing The Right Influencers: Social Identities Within ...

Early in my research, I learned that the definition of influence was elusive or in some cases, down right incorrect. But, I can tell you this — influence is not popularity and popularity is not ...