This AnalystANGLE is an analysis of the current state of data management in e-commerce. The article highlights the shift towards first-party data tracking as third-party cookies become less reliable.

Data privacy regulations are changing the game, but that doesn't mean your marketing has to suffer. First-party data, information your customers willingly provide, is the key to unlocking personalized ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

The improvement of data technology has enabled advanced personalization and predictive AI systems that optimize customer interactions, inventory and supply chains. As ecommerce platforms collect more ...

Once upon a time, finding the perfect product online was like wandering the aisles of a library without a card catalog. But the advent of artificial intelligence (AI) has transformed the quest for the ...