Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every ...

Customer relationship management (CRM) platforms have been around since the '90s. Back then they were mainly a combination of database marketing and contact management.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a ...

To meet these challenges, firms are turning increasingly to formal customer relationship management (CRM) programs. Because of their ability to enhance interfirm relationships in business-to-business ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition.

There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and ...

The Journal of Personal Selling and Sales Management, Vol. 24, No. 4, Customer Relationship Management: Strategy, Process, and Technology (Fall, 2004), pp. 279-295 (17 pages) Customer relationship ...

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly ...