This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to ...

New media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet.

Pricing is always a big topic coming out of the TV upfront, and buyers are weighing in on where they see this year’s market going. Among the topline items, streaming CPMs (cost per thousand viewers ...

Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends ...

During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.Getty Images As acquisition talk gets ...

With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in the spotlight. In 2025, new data shows out-of-home (OOH) is outperforming ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

NEW YORK, Aug. 30, 2023 (GLOBE NEWSWIRE) -- Operative released their benchmark report today titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first half of 2023 are ...

TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. For 2013, TV broadcast CPMs averaged $44.11 for ...