"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that ...

Tesla once defined the aspirational future of electric driving in the United States. Now a wave of consumer surveys shows that future clouded by distrust, frustration and deep political baggage, as ...

U.S. consumers have rarely felt worse about their economic futures, according to data released Friday from the University of Michigan's widely followed Surveys of Consumers. Limited time: Save 25% on ...

The University of Michigan consumer survey's mid-month reading on sentiment fell to 50.8, down from 57.0 in March and below the Dow Jones consensus estimate for 54.6. Respondents' expectation for ...