For businesses, knowing their target is important. In addition, if they know their target's decision making process, then more leads can be generated.

The more expensive the purchase, the more time buyers research.Purchases Purchases > $100,000 = 40 hours or more research.While more than a third (40%) of UK respondents say their purchasing process ...

As a leader, an uncertain environment is inevitable, but it can be navigated by being clear, honest, and moving calmly.

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel ...

This manuscript investigates the effects of mood states on the decision-making process by examining its effects on internally generated thoughts. Specifically, the effects of mood states on thoughts ...

How people make decisions about which brands and products to buy still seems to be one of the great undiscovered secrets in our world of advertising, marketing and research. Despite electronic ...

Rajiv Kohli, Sarv Devaraj, M. Adam Mahmood, Understanding Determinants of Online Consumer Satisfaction: A Decision Process Perspective, Journal of Management ...

According to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, mobile is now dominating the consumer purchase decision process.

SAN RAMON, Calif., October 09, 2024--Reputation’s new survey finds that consumers trust online reviews above the opinions of family, friends, company claims, social influencers and media ...

October 2008Brand loyalty very high in Kingdom, research reveals OMD Middle East has revealed its latest research initiative, Pathway to Purchase. The study focuses exclusively on Saudi shoppers.Part ...