These hurdles often lead to frustration over untapped potential, costly attempts to acquire talent or, worse, a resignation to continue operating without data-driven in ...

In the wake of OpenAI's latest release, the long-awaited GPT-5, it appears that the company has learned one massive lesson: that it does not know its user base all that well. One of the biggest ...

Data engineering is the next big thing, right? With all of the hype surrounding AI and data, our industry should have this squared away, but we don’t. In fact, data engineering is the confused team.

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.