Learn more about how behavioral science produces insights and thought leadership that improve policy, business, and everyday lives.

A new global study underscores the crucial role of behavioral sciences in formulating policy decisions, while also asserting the need for clear standards for what evidence gets used in policy ...

Leveraging the concepts of behavioral science and amalgamating them with the notions of "rules and rewards" that HR policies are anchored in could accelerate improvement in performance ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science.

The Kahneman-Treisman Center is pleased to announce its newest initiative: Behavioral Science Desk. We know Princeton scholar-researchers from a range of disciplines are interested in finding ways to ...

Nudging toward efficiency At its core, the Meeting Cost Calculator exemplifies the application of nudging, a fundamental concept derived from behavioral science.

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of ...

AUGUST 7, 2025 — UTSA will launch a new bachelor of science in behavioral science degree program this fall through the College of Education and Human Development. The innovative program is designed to ...

Behavior modification is generally thought of as the process of changing patterns of human behavior using various motivational techniques, such as negative and positive reinforcement.