Like Lorrie Thomas Ross says in her new personal branding course on lynda.com, “you can have a job, or you can have a career.” Anyone wanting to harness the reins of their career can start by putting ...

Personal branding is not a difficult concept to grasp. Basically, you want to be known as an expert in your area of expertise, and you want to stand out in the minds of your audience. We have been ...

It’s no secret that the best way to bring awareness and attention to your business is through branding. It doesn’t matter if you’re a sole proprietor or a global enterprise, effective branding is the ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

How to leverage your brand into customer conversions, according to Northport ad firm Slightly Mad Communications: Be consistent. When you have a tight marketing strategy aligned with your overall ...

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this ...

One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Three elements—logo, website, and domain name—are key to building a ...

This past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand consultants solely for the purpose of advising Jeff Bezos, the founder of Amazon. The reason? Amazon ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a ...