Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars. But behind the scenes, ad buyers and buy-side ad tech execs exhort ...

Netflix opened its big black box of data for the first time in 2023, lifting the lid on viewing figures for its entire catalog of movies and TV shows in spreadsheets that span tens of thousands of ...

Netflix says it's putting an end to its semiannual data releases that detail views and total time spent on thousands of series and movies on the platform. Instead, the company will move to annual ...