A Gucci bag has sold on the Roblox marketplace for more than the price of the bag’s real world equivalent. Read More: ‘El Paso, Elsewhere’ is ‘Max Payne’ with break-up trauma – and it ...

Inside Roblox ‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s ...

Gucci’s Queen Bee Dionysus bag is the perfect example of this behavior — not just because it sold for more than its tangible equivalent, but because the Roblox-exclusive bag initially cost 475 ...

One of these, the Queen Bee Dionysus bag, was initially sold for a mere 475 Robux (around $5). But due to only being available for an hour a day on two days, the price hiking began immediately.

While the Gucci Garden space on Roblox was open for two weeks in May, the platform’s 42 million users could spend from US$1.20 to US$9 on collectable and limited-edition Gucci accessories.

Now, a Gucci chain bag, on the other hand, costs only around $1,350. Roblox was supposed to be a gaming platform for children. It started raising its funding to improve the game in 2017.