Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing ...

Editor's note: This article is based on a post on the author's blog. A positioning health-check will tell you how effective your B2B positioning really is—and B2B marketers desperately need a ...

MESA, Ariz.--(BUSINESS WIRE)--B2B CFO®, a national firm dedicated to providing management advisory services to privately held companies, has received a patent for its B2B Exit software. Jerry L. Mills ...

B2B SaaS is a battlefield. Every company is vying for attention, claiming to be the ultimate solution that cuts costs, drives revenue and fits seamlessly into any workflow. But too often, these claims ...

MESA, Ariz.--(BUSINESS WIRE)--B2B CFO, the nation’s largest firm dedicated to serving privately held companies with CFO consulting and business transition services, is further strengthening its ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

Positioning statements are one of the most foundational marketing tools for any company. So why are so many of them bad? The popular formula has become so common there’s even a generator that creates ...

Opinions expressed by Digital Journal contributors are their own. Too many B2B companies enter the market with a strong product, only to stall because their messaging is vague, their value is unclear, ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...