B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

B2B brands plan to increase their marketing budgets in 2023, according to the 2023 B2B Marketing Mix Report, a study by Sagefrog Marketing Group. Of the firms polled, 62% will increase their marketing ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

With more than 4 in 5 (85 per cent) B2B marketers agreeing that B2B purchasing decisions are just as emotionally driven as B2C, nearly half (46 per cent) are increasingly harnessing storytelling, ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

When you’re too B2B, the tendency is to optimize for being relevant rather than unforgettable. Brands stay safely inside the ...

When starting or expanding your SaaS business, you should always spend time creating a strategic marketing plan. This can seem daunting when you consider that there are new SaaS companies sprouting ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...