Marketing automation is seeing widespread adoption, and the number of skeptics is declining. If, however, you or your company is still in need of convincing, Salesforce.com company Pardot has an ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Manual AR processes aren’t just bad for business — they ...

Crown Jewel Analysis (CJA) is an iterative process that works top-down to systematically determine the physical & logical assets, data, and communication & control interfaces required for primary ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

What is AI automation, and how can your business use it? Automation used to be the best way to make software do the work and free up time for more important things. And while AI has since come on the ...

In the demanding environment of laboratory work, burnout is a common issue. Explore how cutting-edge lab solutions can streamline processes, improve consistency and provide the support your lab ...

While the marketing automation industry has seen rapid, steady adoption over the last two years, industry experts point to a lack of process-based insight as a reason why marketers are not realizing ...

Pardot, a B2B marketing automation software provider, has put together a helpful infographic about how marketing automation can help marketers who attend trade shows. While in-person exhibitions may ...

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and ...