Marketers will be able to use animated GIFs in Facebook Page posts and ads, reversing a policy dating to the launch of the social media platform. Facebook users gained the ability to post GIFs in May, ...

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Facebook has been hesitant with the idea of bringing animated GIFs to the News Feed, arguing this could create too many distractions from what really matters (as if those autoplay videos don’t do the ...

The GIF format is older than many people on the Internet (it was first released in June 1987), but it is as popular as ever as it is the format of choice for sharing animated memes on social media.