Amazon has recently adjusted its “buy box” product search algorithm to favor items that can be delivered fulfilled faster by merchants themselves ahead of Prime eligible products, either seller ...

Rebuffed by two different judges, Attorney General Kris Mayes is now making a new effort to get courts to declare Amazon ...

Again, Amazon has faced similar accusations in other legal action. A class-action lawsuit regarding the “Buy Box” algorithm’s alleged deceptive practices was filed in February.

Arizona AG Kris Mayes contends Amazon misleads consumers into spending more and that the company for years made it excessively difficult to cancel Amazon Prime.

And it just shows the importance of the buy box and why in the U.S. the Federal Trade Commission is looking quite closely at Amazon’s buy box policy as part of their antitrust suit.

In 2017, $142 billion of Amazon’s sales went directly through the Buy Box, and nearly half of that amount went back into the pockets of third-party sellers. With facts like these, it’s clear that the ...