Amazon’s AI-powered shopping assistant Rufus is now available to all U.S. customers. The company made the announcement just in time for its annual Prime Day deals blowout on July 16 and 17. “Rufus is ...

Ever have questions about a product you see at Amazon that aren't addressed or easily found in the description or customer reviews? Well, now Amazon is tapping into AI to try to respond to your ...

Amazon has announced “Customers Ask Alexa”, which is a subtle and creative way to serve ads to customers who ask questions to the virtual assistant. Brands will be able to answer common queries.