Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation to ...

Amazon's first upfront presentation in New York featured an installation for a $5 million prize on a new series with top YouTuber MrBeast. Getty Images UPDATED with additional exec comment. A trio of ...

Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed to the company’s second annual upfront presentation. A new pause ad format ...

The connected television advertising market arrived at this year’s IAB NewFronts with a consistent message: ... Read More ...

Oppenheimer maintains Outperform on Amazon, focuses on expensive yet viewer-driving content at NYC ad event. Amazon's ad strategy leverages movies and sports, expecting major ad revenue growth in ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...