Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data.

Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion ...

As enterprises step up efforts to enhance customer experience, Adobe is integrating data from its commerce suite into its Real-Time CDP (customer data platform) to help drive personalization.

Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Soon, marketers will be able to use generative AI to train models that create ...

Adobe on Thursday announced a series of enhancements to its Experience Platform, including new data governance capabilities and new tools to create more personalized customer experiences.

Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud service that enables organizations to apply AI to data from both online and offline sources to gain deeper insights into ...

The customer data platform (CDP) is the newest tool in the customer experience arsenal as big companies try to help customers deal with data coming from multiple channels. Today, Adobe announced ...

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively ...

Perhaps not coincidentally, Adobe, which is holding its Adobe Summit this week in Las Vegas, and Salesforce both made Customer Data Platform (CDP) announcements this week.

Adobe Experience Platform works by gathering data from the entire customer journey into a single profile that’s kept up to date in real-time. Crucially, it also allows AI to be used to get a ...