A new change we’ve spotted over the past 48 hours is a more prominent “Subscribe” button for YouTube channels you have not joined or subscribed to within the player UI.

That, or an ad-blocking extension. Not only does Premium give you access to ad-free viewing, it also unlocks video downloads, background play, picture-in-picture, and even YouTube Music Premium.

While ad-powered monetization is essential for YouTube's free tier to operate, dissent among users has risen since the company recently started trying novel ways to force ad viewership.

The new ad-free Twitter/X plan is, notably, a bit more expensive than Meta’s new ad-free subscription for Facebook and Instagram which is launching in the EU for €9.99/month.