Cellucotton, the material used to make Kotex sanitary pads, was used in World War 1 hospitals as a bandage. Nurses quickly found another use for it. Library of Congress Editor's Note, November 9, 2018 ...
The business logic is quite simple: Find an unmet need, and then fill it. Even better: Find an unmet need that returns on a monthly basis. That's the little formula that's fueling Arunachalam ...
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